The music video that I am going to analyse is dance genre music and it was directed by ThirtyTwo (Will Lovelace and Dylan Southern). This genre has the following characteristics: fast pace, upbeat, sudden change in pace (a.k.a. beat drop) and the music video would never have a lead singer present or any performance at all, making it a narrative based music video. The whole video is an intertextual reference to the daytime television talk show 'Jeremy Kyle Show', but instead the talk show in the music video is called ‘The Patrick Chase show’ named after the presenter that we see our screen as soon as the video starts. There is a strong relationship between the lyrics and the visuals, examples of which can be found throughout the whole music video. For example “No where you can hide” and we get a shot of the camera filming during the show. This suggests to the audience that Patrick Chase is always being watched and is unable to have personal space. However this is a miss-leading intro as we soon find out as the music video proceeds.
As the music video progresses the audience can see that the lyrics may contradict the visuals. Example of this is “Can’t go on this way” and “Things have got to change”. These lyrics contradict the actions of the actor lives a wild life style that some audience may even consider sadistic for his status of being a daily TV show presenter and accusing his guests of being bad people and even telling them how they ‘disgust’ him. Furthermore at the start we get montage editing of the actual ‘Patrick Chase show’ and the use of low angles and high angles outline who is dominant during the show and who are being looked down on. Clearly low angle shots were used on Patrick chase and high angle shots on his guests, making Patrick dominant in the current situation. Also the uses of lighting during the ‘Patrick Chase show’ makes Patrick seem like a righteous person. We can see this during the last low angle shot of him with the bright light over his head which appears like a halo. Few shots after this we see Patrick in his car raising his head up making it very suspicious for the audience and imply that he has just taken drugs.
Furthermore during the whole music video there is a lot of fast pace editing with slow camera movements, which makes the music video easy to understand and engage with as we see the crazy lifestyle of Patrick Chase who at the start of the music video is seen as a role model for his audience. However as the music video progresses it is obvious to the audience that Patrick is a hypocrite, who does exactly the same things as the guests of his show without getting judged by anyone. On the other hand almost near the end of the video there is a close up shot of a picture of his family with the lyrics saying ‘When you’re gone’. This implies to the audience that Patrick is suffering from depression and is finding every possible way to get his mind off things, further implying that their death could possibly be his fault. On the other hand this may not be the case and Patrick could be suffering from depression after divorce. There are a lot of theories to attempt to explain his sadistic behaviour and life style. However from the lyrics the audience would suspect him to be divorced.
Due to the genre of the music there are no solos present in the song itself, therefor there are no solo parts illustrated by the music video. In addition, seeing as the music video is narrative based rather than performance based there would most likely be no solos present in the video. However the video itself changes pace with the music. Example of this can be found from 3:04 to 3:20 when there is fast pace montage editing to follow the beat, in addition to Patrick Chase having sexual intercourse with the beat. Also during that time, the fast pace montage editing has been used to represent the frenzy of his life, showing everything he has been through over one night. At 3:20 he crashes his car into a lamp post, which can be a hidden meaning behind his life crashing the same way. At 3:30 we see Patrick Chase driving to work the following morning (judging from the lighting one would believe it is morning) with his looking like a mess with his dirty costume with a hint of white powder which further suggests to the audience that Patrick Chase is a drug user.
The music video is actually different compared to other music videos by this group. In another music video which I have looked at for comparison there is some performance present although 'End Credits' is the same genre as 'Let you Go'. However the performance was not done by a member of a group. In addition there was some footage present from a film called 'Harry Brown' which is also the intertextual reference of the music video. From all this one would believe that the target audience would be people over the age of 17 who live in Britain. This is due to the intertextual references and even some of the lyrics (in certain songs) could only be comprehended by the British audience. Over all the music video is easy to follow and engage with, not challenging the audience too much.
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