Target Audience

• Name
• Age
• Gender
• Job?
• Interests
• Ideologies

Ø  James Jewson

Ø  21

Ø  Male

Ø  Currently at university

Ø  Playing guitar, going to music concerts, partying, reading books

Ø  Ideologies: It is important to be yourself no matter where you are. James believes that if someone doesn’t like you for your personality that shouldn’t bother you because everyone is different.

Ø  Laura McLeod

Ø  23

Ø  Female

Ø  Watch films, go out with friends, party, play on the piano

Ø  Ideologies: She believes that there is more to life than just studying and work, so she tries to enjoy the most of it whenever possible